You will also find other great articles at “ Business“.Like everyone else in this ever-evolving year of quarantining, social distancing, and having to make subsequent business-model changes, personal trainers must figure out how to market themselves in a way that is effective for our times. If this article was helpful to you, please consider linking this article to your own blog or sharing this through the social buttons below. Matthew lives in Chicago and is passionate about fitness, business, and food. This is an original piece written by Matthew Kornblatt CEO and founder of RightFit Personal Training and NASM Certified Personal Trainer. Now it’s time to roll up your sleeves and build up that book of business. You KNOW that you are a great fitness professional with knowledge and experience to back you up. ![]() Before you get there, focus on getting as many dedicated clients as possible. From online training to the small group, you can expand your horizons as fitness professionals. Additionally, fitness-based websites like RightFit Personal Training allow you to create a free profile and will help you build a quality base of independent clientele.Īs an independent personal trainer, opportunities to build business and generate revenue are plentiful. Once you do this, it’s important to get as many customer reviews as possible. Google, Yelp, and Facebook all present opportunities for you to create and promote your very own business page. These properties have hundreds of residents, many of whom might be interested in hiring you as a personal trainer. Establish relationships with as many property managers as possible, and you will give yourself a chance to become a preferred fitness vendor in the building. The majority of high rise apartment complexes have beautiful on-site fitness facilities. Nutritionists, chiropractors, and massage therapists all make for great cross referral sources. Additionally, partnering with local health and wellness professionals can do wonders for your business. You can establish strategic partnerships by offering a free personal training session to their customers. Walk around your neighborhood and establish relationships with as many small business owners as possible. I have had success finding quality digital marketers through freelancing websites such as Upwork, but it is important to educate yourself at least on the basics of digital marketing before making a hire. I strongly consider learning a bit about digital marketing, and you should 100% consult a professional. ![]() Whether you spend on Google, Facebook, Instagram, or anything else, your costs can get out of hand if you don’t know what you are doing. This can most definitely become a slippery slope, so proceed with caution before spending any advertising dollars. Moreso, having the capability to show progress (your own or clients) through images and videos is imperative as a fitness professional.Īdvertise through digital platforms… WISELY We may be inundated with tweets, statuses, and stories, but maintaining an active social media presence as a small business owner is a necessary evil. Platforms like Wordpress and Squarespace are available for non-techies to create beautiful and functional websites. The good news? It won’t cost you an arm and a leg to create your own website. Nearly 90% of consumers go to the internet before making a purchase, and finding a personal trainer is no exception. Your natural network will be your biggest support group, so make sure to take advantage of that. What is the easiest way to spread awareness about your new venture? Tell everyone you know! Send an email to friends and family announcing your big decision to start your personal training business. Below are a few strategies that can help you acquire clients: Since you no longer have access to the lead funnel that was the gym, now is the time to get to work on building your business. While the gym may have been taking the lion’s share of the personal training revenue, you never really had to concern yourself with working hard to get clients. Starting an independent personal training business can be exciting and rewarding, but I’d be remiss to say it won’t come without challenges. After working at the big box gym for a few years, you are now ready to cut the cord and go at it on your own. You have the certifications, the experience, and proven track record of helping clients achieve their goals. ![]() Congratulations! You just made a conscious decision to start your very own personal training business.
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